As a small business owner, you want to get the most bang for your buck when it comes to marketing. That’s why creating a storyboard before production on your video starts is so important. Making a storyboard ensures that all of your ideas are mapped out and logical, and that you don’t end up going over budget or running over time. Here are some tips for crafting the perfect storyboard for your small business marketing video.
Considering Your Target Market
When it comes to video marketing, choosing the right target market is key to success. Identifying your ideal customer and understanding their pain points allows you to create a personalized approach that will grab their attention. Additionally, researching the competition can help you find any potential gaps in their current strategy, which may present opportunities for you to exploit. By honing in on your ideal customer and finding ways to differentiate yourself from the competition, you can make sure your video content resonates with your target market.
Outlining Key Points to Cover
Before you even start creating your storyboard, it’s important to outline all of the key points that will be covered in your video. This ensures that there aren’t any gaps or missing points when you start production. Make sure to include what you want viewers to learn from the video, as well as how they should feel after watching it. This will create an overall structure and purpose for the video.
Dividing Your Storyboard Into Sections
Once you have outlined the key points for your video, divide them into sections. Sections should then be broken down in a logical order that makes sense with what you are trying to convey. You can also use this sectioning process as an opportunity to break up longer videos into several smaller videos if needed, which can make it easier to track progress during production and keep costs down.
Writing Down Scene Descriptions
Now that you have divided up your storyboard into sections, start writing down scene descriptions and actions. Think about what visuals, dialogues, sound effects, and music will be necessary for each scene to communicate and engage viewers effectively. Planning out these scenes will give direction during filming and ensure that everyone involved is on the same page about what needs to take place during each shot or sequence of shots.
Creating Guide Visuals
If drawing isn’t one of your strong suits, don’t worry – you don’t have to be an artist to create effective visual cues for your storyboard. You can use rough sketches or stick figures when mapping out visuals to make sure everyone involved understands where they need to go during filming. This is especially useful if there are elaborate camera movements or choreography throughout the video.
Determining Scene Length
Another important step when creating a storyboard is determining scene length by figuring out how many seconds each scene should last. This way, you can map out exactly how long each shot should take without going over budget or missing details along the way. Knowing the length of each shot also determines how much footage needs to be recorded during production for everything to fit together correctly at editing time.
Setting a Production Budget
Crafting a marketing video for your small business doesn’t have to be complicated. Create an organized budget that allows you to plan out the necessary resources, production elements, and time needed to create a successful product. With advanced planning and strategic execution, success is within reach.
Using Stock Video
Finally, you can save money while getting the right content for channels like YouTube, Instagram, and Facebook if you use video clips that are royalty-free. Stock video platforms are great places to download stock videos without having to break the bank. Spend some time combing through available clips to find the right mix of stills and video for your storyboard that conveys the message you’re trying to get across in the tone you’re aiming for.
Content that Makes SEO Sense
These days, a lot of buzz surrounds SEO, and if you know anything about it, you know it can be a bit tricky. However, to rank well with search engines, smart SEO tactics are a must. Rather than try to wing it, dig into some online resources that explain how to make quality content that helps build your audience. Whether you’re DIYing for your website or for a new video channel, some polish will help you grow your brand.
Sharing Your Video Effectively
After crafting your marketing video, it’s essential to plan how and when to share it to maximize its impact. A social media calendar can be incredibly helpful in scheduling your posts across different platforms, ensuring consistent engagement with your audience. By organizing your content schedule, you can optimize the timing of your posts to reach your target market more effectively.
Setting Up an LLC as a YouTuber
If you’re leaning towards creating marketing videos as your next venture, establishing a limited liability company, or YouTuber LLC, could be a strategic move to capitalize on the legal protections and tax advantages it offers. This setup is particularly beneficial for YouTubers aiming to monetize their content and broaden their audience reach. Fortunately, a wealth of resources are available to facilitate the setup process, eliminating the necessity to spend on costly legal services.
Crafting a well-thought-out storyboard is essential for any media project and video marketing plan. Bringing together key points and adding visual elements such as sketches help make the production process more efficient. Establishing scene lengths with budget restrictions in mind – not to mention factoring in royalty-free stock footage – will also keep everything running smoothly from pre-production through post-production. Your perfect storyboard awaits!
Image via Pexels
