A landing page should be designed to impress and convert. By visiting such pages, users should clearly understand the benefits of trying a service or a product they present and get encouraged to take action to discover more or buy. Following the landing page design best practices, you can create effective and appealing web pages.
This article presents eight landing page trends for 2025 and provides examples of the best landing page templates professionally adopting the mentioned trends.
1. Minimalist Layouts
Whether working on a landing page or business website design, minimalism is considered a major trend that keeps users focused on the main message without distractions. Using clear and well-structured layouts is one of the best practices for creating converting landing pages.
Structure | IT Solutions Multipurpose Responsive Website Template Landing Page Template
Whenever you look forward to download website templates in a minimalist style, the Structure template for IT solutions projects should come in handy. This clean and simple design is built following the latest landing page trends. It includes interactive elements and animations created using CSS and JS. The template features a fully responsive layout, ensuring all landing page design elements look and feel great across all devices. The template includes several CTA buttons, welcoming users to take action on a website.
Portx – Creative Portfolio Next js Template Landing Page Template
Portx is a stunning example of a responsive landing page template that can be downloaded from the MonsterONE subscription service. This minimalist landing page template is especially useful for portfolios looking forward to bringing the focus of users’ attention to the remarkable showcase of works. The landing page template is well-suited for highlighting the most impressive works, presenting your services, introducing the team, etc. The template’s design is fully editable, letting you adjust its content to match your brand’s style.
2. Personalization and Interactivity
You need to be creative to capture users’ attention with the landing page. By integrating the landing page with interactive elements like quizzes, sliders, and animations, you create an interactive user experience. Besides, you can personalize the landing page design by using dynamic content to let users feel valued.
Fitup – Personal Trainer & Fitness, Gym HTML5 Landing Page Landing Page Template
Fitup is an excellent example of a one-page website template for promoting sports and fitness-related projects. The design looks vivid and energetic. Thanks to the fully customizable layout, you can easily apply all the changes to the design without needing advanced coding skills.
The landing page template is optimized for all screen sizes, ensuring users will easily access all content of the landing page regardless of their device. Besides, the template includes many sections to let you effectively promote training services, including sections with training programs, trainers’ information, prices, contact and booking forms, etc.
3. Full-Screen Images and Hero Sections
Using bold, quality visuals is one of the best practices for landing page design, allowing businesses and creatives to capture users’ eyes once they land on the web page. The effect can be easily achieved by bold full-screen images or videos in the hero section. It immediately grabs users’ attention and sets the tone for the page.
Luxury Hotel – Premium HTML & Bootstrap Landing Page Template
Luxury Hotel is one of the best landing page templates using full-screen hero images. This premium HTML template is fully responsive and built using the latest Bootstrap 5 framework. The template’s design represents a blend of modern aesthetics and seamless functionality. The template is designed to present different types of content in a clear and well-balanced style. Thus, the template lets you highlight unique features, image galleries, special offers, and unique selling points of the promoted service.
Campify – Camping HTML Landing Page Template
Campify should appeal to camping businesses looking for the best landing page templates to showcase limited-time offers and special deals. The template features a clean, modern design that is responsive to all layouts. It’s a feature-rich landing page template combining the latest landing page trends with advanced functionality.
The template lets you convert website visitors into loyal customers using bold visuals and a PHP contact form. Besides, it supports RTL (Right-to-Left) languages, letting you appeal to users speaking Arabic and Hebrew.
4. Focus on Mobile-First Design
Considering the increased demand for web browsing using mobile devices, creating mobile-first landing pages is one of the major landing page trends in 2025. Such designs focus on touch-friendly navigation, ensuring all content loads fast and looks great on all popular screen sizes.
Buzzify – Social Media Marketing HTML Landing Page Template
Buzzify is a bold and catching landing page template best suited for social media marketing projects. The modern design is built following the mobile-first approach, ensuring your business can communicate the brand’s story no matter what devices customers use to access your content.
The template seamlessly integrates with diverse marketing tools, including MailChimp, which allows you to create and manage a database of leads. On top of that, the template is SEO-friendly and lets you optimize your content for higher ranking in search engines.
5. Asymmetry and Broken Grids
Designers move away from grids to make web pages look special. To ensure their works get noticed, designers are using asymmetrical layouts. Doing so lets them add a sense of uniqueness and a modern touch to their projects.
Uxoria – Creative UX/UI Designer & Web Developer HTML Portfolio Template Landing Page Template
Consider downloading the Uxoria template to add a touch of elegance and sophistication to your landing page. It’s a stunning example of responsive landing page templates with a symmetric design. It is easy to edit and can be enhanced with diverse design and functional elements that appeal to the specific needs of your creative project. The Uxoria template looks bold and can be optimized for SEO using the built-in features.
6. Bold Gradients
Using bold gradients is among the leading landing page trends for 2025. By enhancing landing pages with bright and gradient color schemes, you can enhance the web page with a dynamic and futuristic aesthetic. The trend appeals to diverse business projects, though the tech and creative industries benefit most.
Solarama – Solar Repair and Installation HTML Landing Page Template
The Solarama landing page template features a clean, modern style. The design is fully responsive and looks great across all devices. It’s built with validated HTML and CSS for maximum compatibility. The template’s bold gradients are enhanced with engaging animation and effects that should capture the users’ eye. Besides, the template includes advanced features for enhanced user experience.
7. Scrolling Storytelling
In 2025, those designs that look eye-catching and interactive will have the biggest success. For example, scrolling storytelling is a major landing page trend that allows projects to get noticed. Animations and transitions triggered while scrolling take users on a narrative journey, making the experience immersive.
Weconnect One Page Podcast HTML Website Template Landing Page Template
Consider using the Weconnect landing page template from the MonsterONE subscription service to add the scrolling storytelling effect to your podcast website. The template includes light and dark mode options, letting you adjust the viewing experience according to the audience’s preferences. The fully responsive theme’s design includes customizable sections, which you may edit core-free. Besides, the template includes a set of ready-made sections to introduce your marketing materials and unique selling points.
8. Cross-Industry Versatility
The last but not the least important trend in using ready-made designs for landing pages is downloading templates designed to adapt across industries, from fitness and hospitality to technology and creative portfolios.
LUXE – Premium Luxury Hotel Booking Bootstrap HTML Website Template
LUXE is an example of a versatile website template. Although it’s primarily intended for hotel business projects, you may adjust it to suit diverse other needs. The immersive template’s design captivates the users once they land on your web page. The template is fully responsive and designed for accessibility. It is also SEO-friendly and loads fast in all web environments.
Closing Words
Adding a trendy style to a landing page is easier by using templates that follow landing page design best practices. Using the templates featured above, you get a solid foundation for building a usable and striking landing page design. The selection of designs built following landing page trends is more impressive in the MonsterONE design subscription service.
Feel free to check out the entire collection and subscribe for any plan at a 10% discount using the promo code “BLUEPRENEURS” during the checkout, and use the same promo code to get 7% OFF on all products from TemplateMonster.
